by Stanley Azuakola
On Thursday, February 5, Twitter will be reporting its quarterly earnings. All eyes are on it as the social networking platform has a whole lot to prove.
Twitter has an ambition to have the largest audience in the world. At its inaugural Analyst Day in November 2014, its CEO Dick Costolo said that Twitter wants “to be nothing less than the very best way to keep up with your world. We have a goal to build the largest daily audience in the world.”
Things have been going okay, but not really super, and some analysts are reportedly worried about slow user growth.
Apparently, in a bid to increase its user appeal (one of the things Wall Street will be watching out for) and ensure that fewer users log out, it has launched Twitter handles for specific countries where it sees potential for expansion. In Africa, Twitter launched three handles on February 2nd – @TwitterNigeria, @TwitterKenya and @TwitterSA.
It posted similar tweets across those three handles on February 2:
Welcome to the official account for Twitter in Nigeria. Your official source for news, updates and tips.
— Twitter Nigeria (@TwitterNigeria) February 2, 2015
Welcome to the official account for Twitter in Kenya. Your official source for news, updates and tips.
— Twitter Kenya (@TwitterKenya) February 2, 2015
Welcome to the official account for Twitter in South Africa. Your official source for news, updates and tips.
— Twitter South Africa (@TwitterSA) February 2, 2015
@TwitterKenya has already raced off to an early lead with over 4,000 followers, @TwitterNigeria with about 1,700 followers, while @TwitterSA has just over 200 followers.