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Where is the money? Inside Yele Sowore’s presidential campaign fundraising


Where is the money? Inside Yele Sowore’s presidential campaign fundraising

At the moment, Sahara Reporters publisher, Yele Sowore appears to be the only presidential aspirant in Nigeria to have commenced a crowdfunding campaign ahead of the 2019 elections. Sowore set a fundraising target of about two million US dollars which he launched via crowdfunding site, Gofundme on the 13th of March.

Why It Matters:

Sowore is hoping to become president and understands that it is not cheap. He hopes to run a campaign “devoid of dirty money”, modeled after the Barack Obama campaign, which is a crowdfunding success story.

Worth noting is that, it has been about a month (28 days) since his presidential fundraising campaign launched online through the “Take Back Nigeria Movement”. At the time of filing this report, Sowore has raised about $12,003 from about 124 donors. Here are some of the key facts:

  • The figure represents less than 1% (0.6%) of his targeted raise. Though this is only the first month of the campaign, but if this trend is sustained then Sowore is highly unlikely to hit his target.
  • The average amount donated to the campaign is about $96.7. Sowore seems to be attracting a pool of middle-aged, middle-class donors from the Nigerian Diaspora, a demographic he closely identifies with. How much he can motivate younger – $5, $10 donors – to take action would make a huge difference in the coming days.
  • The biggest donation received by the campaign so far is $1000.

Some of Sowore’s top donors include:

Deji Kolawole: $1,000. A unionist who was once former publicity secretary of PENGASSAN and a member of the Bring Back Our Girls Movement, Lagos Family. He is a contributor on the Sahara Reporters Platform.

Malcom Fabiyi: $500. Chief Operating Officer of Texas based firm Drylet, a wastewater remediation technology company. Fabiyi is a former president of the University of Lagos (UNILAG) Student Union and also contributes to Sahara Reporters.

Adekele Otunuha: $500. Owner of Hope & Joy Health and Allied Services LLC. Otunuha is a former Student Union leader at UNILAG, and President of the Ijebu Association of the United States of America (Washington DC Metro area).
Anthony Odole:  $500. A Senior I/T Architect with technology firm, IBM, Odole is based in Maryland, USA

Ehi Fred Oyabure: $300. A Senior Project Engineer at DORIS INC, an oil & gas facilities engineering company based in ‎Houston, Texas.

Ernest Ahamioje: $300. He is an academic who is known as a philanthropist in Nigeria, using sports to empower underprivileged kids. He served as Nigeria’s Youth Ambassador to the United Nations in 2009 and is based in Atlanta, Georgia.

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